The Vision and the Mission statement

The Vision
A vision is a statement about what the company wants to become.
The message of the CEO and the board of directors : "That is the view of our company’s future."
Vision is a long term view and creating a vision is an important step in an organizational development process.
A vision shared by all staff of the company helps people to set goals to advance and is an important key for motivation.
The vision reflect the values, knowledge and the philosophy of the company.

The Mission
The company's mission statement reveal the essential undertaking of the company. It should be a steady reminder to employees and stakeholders of the reason of company’s foundation and existence.
Audience: The management team, stakeholders and employees.
Function:
1. To define the company’s reason for existence,
2. To identify the competitive advantages and the distinctive features for the company’s success.
The original founders’ dreams and objectives - when they put their fame and fortune at risk to start the company - must be reexamined and refreshed periodically if the company wants to remain dynamic and competitive.