The Values
Values represent the foundation priorities in the company’s culture and concepts. The Values are governing the operation of the company and its relationship not just with customers or suppliers, but also with employees and community. These Values will drive company CEO and Board of Directors priorities and the way they will act in managing the company to reach the goals.
This is why Values are increasingly important in strategic planning.
Articulating values provides company members with an essential guide about distinctive ways of choosing among competing priorities and the course of action about how people will work together for success.
The Goals
The goals should be measurable. A strategic plan should provide the measures of the progress and the feedback mechanism.
The goals must be specific in order to determine if the company is progressing effectively for successfully reaching the goals. The goals should be consistent. Multiple goals of the different departments should be similar and compatible.
Goals should be realistic and achievable. It should be known that unrealistic goals and objectives could be a factor of poor performance. If goals are challenging and achievable in a realistic period of time, employees will be stronger motivated.
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