It is a question that gives many headaches to any important businessman. Then why not just cut it off? Well because in most cases research is the only source of innovation, new ideas, new products and ultimate source of profit.
Today's changes and so the challenges are both very fast but also complex. We saw that a problem in a country like Greece could give reaction in some remote financial centers like the Asian markets. So how can we do a forecast having systemic interactions where strategic planning has to take into account that change is fast and unpredictable?
By developing the research in multiple ways.
1. First the fundamental research – gives new products with new capabilities. This can give astonishing advantage over rivals
2. Second the market research – is important to know what the market want and search, to be able to reconfigure business.
3. Third the financial research – it is crucial to have a good financing plan, do not get excessively into debts when the market is crushing.
Now it is clear why most companies make tremendous efforts to invest in research.
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